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Redmond, WA, August 29, 2022 – HaptX, the leading provider of realistic haptic gloves for VR and robotics, has hired trailblazing XR expert Linda Jacobson to oversee the company’s marketing efforts.

Jacobson is one of the most experienced executives in the XR field, beginning her immersive technology career in 1989.

Recognized as a VR business leader for her work as a co-founding editor of Wired magazine, and as a pioneer who helped establish the virtual reality industry, she joined high-performance computing company Silicon Graphics as the world’s first Virtual Reality Evangelist. In 1996 Jacobson produced an award-winning documentary about enterprise use cases for VR, introducing early haptics technology, titled “Six Degrees of Freedom: Designers & Engineers Put Virtual Reality to Work.”

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Since then Jacobson has worked in commercial VR hardware and software development, operationalization, and implementation. She also has served as a marketing leader, strategic advisor, and consultant for technology companies including Mozilla, Xerox PARC, XRHealth, Embodied Labs, and her own healthcare technology firm Elders Together.

Most recently, Jacobson managed immersive healthcare research projects and commercial strategy for medical device company Penumbra, Inc.

She is Director Emeritus at the Virtual World Society, founded by VR legend Tom Furness.

At HaptX, Jacobson will oversee product marketing, brand strategy, social media, trade shows and events, and other marketing activities.

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“Touch is an integral part of human life, and HaptX is delivering truly human-centered technology that brings touch to VR in a way that feels authentic and accurate, and downright magical,” Jacobson said. “This is an extraordinary opportunity to help enterprise and government innovators take their mission-critical VR and robotics applications to the next level.”

“We’re beyond excited to bring Linda and her remarkable XR industry experience to HaptX,” said Joe Michaels, Chief Revenue Officer at HaptX. “She will really enhance our ability to tell the HaptX story to the world.”

About HaptX

HaptX builds technology that simulates touch sensation with unprecedented realism. HaptX Gloves enable natural interaction and true-contact haptics in virtual reality and robotics for the first time. A venture-backed startup, HaptX is headquartered in Redmond, WA, with offices in San Luis Obispo and San Francisco, CA. Learn more at haptx.com.

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