Company 2018-02-28T09:53:20+00:00

We’re a haptics company, and we bring lifelike touch to digital experiences. We won’t stop until you can’t tell what’s real from what’s virtual.

What we value

Being open.

We’re transparent. We make ourselves accessible to each other. We share work with each other while the clay’s still wet.

Building trust.

We’re accountable. We do what we say we’ll do. We share successes and failures. We learn from mistakes without assigning blame.

Focusing on impact.

We concentrate our efforts on tasks where we add the most value. We trust colleagues to apply their expertise to our shared goals.

Going big.

We have a big, bold, far-reaching vision. We’re not intimidated by complex challenges. We’re excited by them.

Winning together.

We put the good of the team ahead of our own egos. We have each other’s backs. Always. Under all circumstances.

We’re always looking for new team members who align with our values. Visit the careers page to learn more about our haptics company.

Leadership team

Jake Rubin | Founder + CEO

Jake spent half his life envisioning the full-body human-computer interface system that would become HaptX, the leading haptics company in creating realistic touch. A software engineer and systems architect, Jake brought his vision to Dr. Bob Crockett in 2012 and together they developed the HaptX platform. Prior to HaptX, Jake attended Washington University in St. Louis on an entrepreneurial scholarship. Ironically, he left after a semester to start a company.

Dr. Bob Crockett | Co-founder + Lead Engineer

Bob co-founded HaptX with Jake Rubin and is Professor and Chair of the Biomedical Engineering Department at Cal Poly. With over 25 years’ experience in systems engineering and technology development, Bob guides HaptX’s hardware development.

Alicia Evans | Chief Financial Officer

Alicia is responsible for HaptX’s financial strategy and operations. She is a versatile leader with 25 years of experience covering all areas of financial and accounting management. Alicia started her career at Deloitte & Touche and has since held a broad range of Controller, VP of Finance, and CFO positions in public and private sector companies.

Joe Michaels | Chief Revenue Officer

Joe leads business development and sales for HaptX. He has over 15 years of experience building global strategic partnerships with major media and technology companies. Prior to HaptX, he led business development at Microsoft’s MSN division, where he negotiated and managed deals with the sports, media, and entertainment industries.

a headshot of haptx's chief revenue officer joe michaels

Stay informed

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Check out where we’ve been and where we’re going.

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See what others are saying about our advanced haptic technology.

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We’re always looking for smart, driven people to join our team.